Silent Symmetry received a very short, but positive review today.
The reviewer wrote that she (I think it’s a she) likes “getting free books to see how I like the author.” At first I glossed over this, but then realized that she had managed to succinctly encapsulate the entire raison d’etre behind running free Kindle promotions like mine for Silent Symmetry that ends today. It’s to give readers an opportunity to get to know you as a writer, as simple as that. If you’re an unknown author, then by definition they don’t know you. And the reality is that people buy a novel because of the author’s name as much as because of the story or the reviews. (I, for example, am still waiting with baited breath for Cervantes to come out with a new book because I thoroughly enjoyed his last one. Come on, Miguel, get a move on…)
Actually (thinking aloud here, as per my typical blogging methodology), it’s not so much the author’s name, but what that name represents that matters. Maybe an author makes a reader laugh out loud, or feel warm and fuzzy, or excited, or sexy, but whatever that feeling is, it’s exactly what a reader hopes will be repeated with the author’s next book. And THAT is what my new reviewer was talking about. If she likes the feeling, she’ll come back for more.
Maybe I should get a T-shirt made with a big Facebook Like logo on it…