The future of ebooks or short-lived gimmick?

Phew! I’ve been travelling for work and still editing book 3 of the Embodied trilogy, so the blog has entered a late-winter semi-hibernation phase (and yes, it’s still winter in Montreal!).

Disclaimer out of the way, here’s an article about  Editions at Play, a joint ebook publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched last week.

One of my novels, The New Sense, was slated to be made into a similar interactive book before my publisher disappointingly closed shop in 2012. I self-pubbed it in 2013 but I’m still curious to know what the book would have turned out like in an interactive format. What are your thoughts on this kind of ebook? Gimmick or a new medium that’s here to stay?