In this post last month I commented on the fact that my Silent Symmetry free Kindle ebook promotion was far more successful in the US than in Canada and the UK:
On another note, if any self-published authors out there have the slightest idea why the Silent Symmetry ebook was downloaded over 2,500 times last week in the US but only 9 times in Canada and 58 in the UK, I’d love to hear their theories! Since Facebook, Twitter and blogs are essentially international, I can’t for the life of me figure out why these figures are so disproportionately skewed in favour of the US. More copies were downloaded in India than in Canada where I live and wrote the book! As Jerry Seinfeld used to say, “What’s up with that?”
Well, Jerry, I think I’ve found the answer. I had never tried out website ranking site Alexa.com before, but yesterday I used it to check on the readership stats of a couple of indie publishing blogs (basically to figure out the potential reach of writing a guest post for them). Then, for the heck of it, I entered the Goodreads URL. Within seconds I had the answer to my conundrum. And I might have found an extra answer too! Scrolling down the Alexa page for Goodreads, I saw this graph and accompanying information:
There you have it! 42% of Goodreads visitors come from the US, while only 3% are from England and 2% from Canada. Tellingly, giving my original observation, 16% come from India. All this leads to one inescapable conclusion: the Goodreads ad campaign that I ran during the promotion attracted far more readers who then downloaded a free copy than all of the tweeting and coverage on blogs combined.
Hold on a second, I hear you say – if that’s the case, and there are about 10 times as many Goodreads visitors from the US than the UK, how come the book was downloaded 50 times more often by Americans?
Good question! And the answer is also the extra bonus answer to my original question: First off, a chunk of those 2,500 Americans might well have heard about the freebie through sources other than Goodreads. Fair enough. And maybe Silent Symmetry also appeals more to Americans than to Brits. Also fair enough. The crucial thing is that Amazon’s free ebook charts create a chain reaction that tips the balance further and further in favour of a popular book (or at least their charts did until they were nerfed earlier this month; a topic I’ll be blogging about soon) because once a book appears in the top 10 of one of their charts, its visibility increases exponentially, which leads to more downloads until a critical mass is reached and there’s a nucl-ebook explosion. Groan.
Since Amazon’s charts are separate for each territory, the exponential impact of Silent Symmetry’s top-10 appearance in the US due to the higher Goodreads ad visibility wasn’t mirrored in the UK, where the Goodreads ads didn’t reach nearly as many people in the first place and the book only hovered in the top 100 freebies on Amazon.co.ok, thus creating no critical mass.
As for Canada, it just shows how Facebook isn’t really all that powerful for a free ebook promotion.
If anyone’s still reading at this point… well done! You deserve a free ebook. Sign up for my mailing list using the link at the top-right of the page and I’ll send you one.