One huge advantage of epublishing

Two days ago I released my sci-fi story The Information Monster as a Kindle ebook and wrote about it in this post. I was very happy with the cover, created by myself and my regular cover designer Alex Nereuta, but then I decided to run an Amazon ad campaign for the first time and noticed that the cool font we chose didn’t show up at all when reduced to a thumbnail. Not only that, but the “monster” made of stars also disappeared at a smaller scale. The upshot was that I was asking Amazon visitors to basically click on a black rectangle! I’m guessing that rule 101 of ebook marketing is that you should actually be able to see the cover, so changing it was an easy decision to make.

Although the original would have made a lovely print cover, Alex and I are very happy with the new one and it certainly a) stands out more, and b) is creepier. What do you think?

The Information Monster cover V5 smaller

So here’s the beauty of epublishing: if this was a traditionally published print book and I needed to change the cover, I’d be screwed. With Amazon, all it took was a couple of hours and the new version was proudly online.

Oh, and before I forget, please leave a rating and/or review on Amazon if you read The Information Monster. Stars for stars!

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