I’m sure those aren’t the only F-words that pop into the minds of honest authors and publishers when they read about their less scrupulous competitors’ mendacious review-buying activities. Now Amazon is taking fake reviewers to court in the US. I’m no legal scholar, but I bet that not only is review-buying cheating, it’s also criminal fraud. Personally, I’d rather a fan illegally download my book than have another author boost their Amazon rating by purchasing fake reviews.
Here’s what real reviews look like, in this screenshot from Silent Symmetry’s Amazon.com page:
Clearly this wasn’t the right book for the 1-star reviewer, and that’s the way it should be for any work, whether lowbrow or highbrow. But I’m proud to have taken the True Review Pledge and encourage other authors to do so.
Amazon isn’t altruistically taking a legal stand on behalf of honest authors, the company also has to protect its brand, and fake reviews make it harder for book lovers to judge before they buy, therefore tarnishing the trust they have in the platform.
Fiction authors lie for a living. But they don’t have to cheat.